Episode 166: Capturing the lightning on Prime Day with Victor Dwyer of Pirawna

Join Scott as he chats with Victor Dwyer of Pirawna about Prime Day!

(1:00 - 2:07) Pirawna's background and how Victor got involved
(2:07 - 6:02) How Prime Day did in 2022
(6:02 - 8:58) What is the best strategy for your business on Prime Day? Lightning deals, promotions, or coupons
(8:58 - 10:12) How do people discover products on Prime Day?
(10:12 - 15:27) What is the most effective way to advertise on Prime Day?
(15:28 - 21:54) On Organic and Sponsored Advertising: The Halo Effect - What is it? Is it effective?
(21:54 - 23:55) Is there products you shouldn't promote on Prime Day?
(23:55 - 27:28) Pirawna's product innovation
(27:28 - 30:33) SMART HACK! Victor's smart hack to life and business