Episode 241: A Deep Dive into Amazon Influencer Tools and Trends with Liz Saunders

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.

Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.
She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.

She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.

Episode Notes:

00:00 - Introduction and Background
01:00 - Building Fluencer Fruit
03:02 - The Need for Tools in the Amazon Influencer Program
04:11 - Marketing Challenges
05:24 - The Importance of Video in Amazon Listings
08:19 - The Impact of Video on Sales and Returns
09:47 - Amazon's Response to Video Trends
13:20 - How Sellers Can Get Videos on Their Listings
14:14 - Case Study: Increase in Sales with Influencer Content
18:13 - Using Fluencer Fruit for Optimization
19:27 - The Future of the Amazon Influencer Program
21:24 - Expansion of the Influencer Program Internationally
22:35 - Closing Remarks

LinkedIn: linkedin.com/in/liz-saunders
Website: www.fluencerfruit.com

Related Post: Leveraging User-Generated Content to Boost Amazon Sales