EPISODE 258 - E-Commerce Dynamics with Russ Dieringer of Stratably

Join Scott today with Russ Dieringer, the Founder & CEO of Stratably, a leading research group that advises major brands on market trends in e-commerce.

In this episode, they explore how Stratably assists companies in understanding their customers and competitors through an annual membership that includes access to in-depth research, live webinars, and collaborative share groups.

Understanding e-commerce dynamics is vital for brands to balance their online presence with physical stores. Russ highlights challenges for larger brands with global distribution facing price transparency issues, while midsize or smaller first-party (1P) brands may seek third-party alternatives due to tough negotiations with platforms such as Amazon.

With Stratably's innovative approach to research and analysis, companies gain a strategic advantage in navigating the ever-evolving marketplace landscape.

Episode Notes:

00:15 - Russ Dieringer Introduction
01:02 - Stratably Origins
01:58 - The Power Dynamics of 1P and 3P on Amazon
04:50 - The Evolution of E-commerce Post-COVID
06:05 - Benchmarking Consumer Brands
08:08 - Stratably Data Collection
10:10 - Big Brands Dealing with Emerging Marketplaces
16:45 - Marketplace Control
22:48 - Profit Strategies for Midsize and Challenger Brands
24:45 - Tactical Shifts and Innovations on Amazon

LinkedIn: linkedin.com/in/russdieringer
Website: stratably.com


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