Tuesday Nov 18, 2025

Episode 320 - AI Visibility in the New Era of Amazon Selling

Scott returns from a month of trade shows to break down what he’s seeing on the front lines of e-commerce, and why we’re entering a new era of “AI visibility” for Amazon sellers.

He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online.

Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop’s rapid growth, and now AI business agents and shopping assistants.

He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever.

Episode Notes:

00:30 - Signing Up a Large Corporation

01:30 - The Evolution of Amazon Selling: Era by Era

06:50 - The Dawn of AI Visibility

07:29 - Understanding AI Visibility on Amazon

10:05 - Building Amazon Visibility

11:19 - Amazon vs. AI Shopping Agents

13:47 - Content Optimization for the AI Era

16:02 - Keyword Ranking by State

16:55 - SmartScout’s Feedback Tool

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813