The Smartest Amazon Seller

Episode 200: How Amazon Sellers Are Using AI To Grow

Work is Play. That’s how Scott feels about running his business. And with the advent of Artificial Intelligence, he found a new toy to play with. Incorporating SmartScout’s Amazon Data with the power of AI. Join Scott as he shares his excitement about what he has been working on for the last 3 months, and learn how Amazon sellers can use AI technology to grow their businesses. Episode Notes:00:15 - Scott’s Childhood Story 02:00 - The AI Sensation 03:10 - Combining AI with SmartScout’s Amazon Data 03:40 - Running SmartScout’s AI Listing Architect on Liquid Death 04:45 - Try SmartScout’s AI Architect for Free! 05:10 - AI-Generated Blog Post Ranks and Converts“If your writing skills are just mediocre but your hustle and entrepreneurship skills are a little bit higher, there’s an opportunity here.” -Scott Email: scott@smartscout.comWebsite: www.smartscout.comRelated Post: Building Amazon Listings With AI

Episode 199 - High Quality Amazon Images in a Fraction of Time With AI-Powered DoMyShoot

High-quality images are one of the most critical elements of a successful Amazon product listing. However, producing Amazon-ready photos can also drain your time and resources.Imagine the time and money saved when you don’t have to rely on expensive equipment and manpower just to create a product image.Stick around with Scott and Madison Wynsma, Head of Sales for Dresma, as they dissect the process of creating Amazon-compliant images using the AI-Powered DoMyShoot App, which offers impressive lead time and competitive pricing. Episode Notes:00:35 - Madison Wynsma Introduction 01:35 - Scott’s DoMyShoot Experience 04:00 - Challenges Of Making Product Images 05:00 - How DoMyShoot Can Help New and Existing Amazon Sellers 06:50 - DoMyShoot App Features 08:00 - What Goes On After Shooting An Image 08:40 - DoMyShoot Human Intervention 09:15 - DoMyShoot Pricing 10:00 - DoMyShoot Users and Partners 11:00 - Creating a Simple Photography Setup 12:25 - DoMyShoot Web Version 14:00 - DoMyShoot History 14:55 - DoMyShoot Background Templates 17:10 - DoMyShoot Free Credits 17:45 - Upcoming TradeshowsBook a DemoWebsite: https://www.domyshoot.com/ LinkedIn: https://www.linkedin.com/in/madisonwynsma/Related Post: Building Amazon Listings With AI

Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?Why is having a Multichannel perspective vital to your Amazon success?Where can you get your Amazon advertising checked?Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales Episode Notes:00:20 - Ryan Flannagan Introduction 00:50 - How a Phenomena Can Affect Amazon Sales 03:15 - Nuanced Media Pivot 03:50 - Conversion Rates“Amazon generally rewards sales with more sales.” - Scott04:40 - Amazon Listing Optimization 06:25 - Does Keyword Frequency Matter? 07:25 - Biggest Amazon Marketing Opportunity 08:30 - Hardest Part About E-Commerce 09:30 - Split Testing Amazon Listing 12:10 - Amazon Brand Referral Program 12:30 - Why ACoS Is Old News 14:30 - Transitioning From ACoS to TACoS 15:45 - Were Is Nuanced Media Headed in 2023 17:00 - The Shopify Strategy 18:20 - Getting on Google Shopping 21:10 - Nuanced Media Services Website: https://nuancedmedia.com/LinkedIn: https://www.linkedin.com/in/ryanflannagan/Twitter: RyanFlannagan | NuancedMediaRelated Post: SmartScout’s AI Listing Architect Tool

Episode 197: How To Do Reimbursements Right With Justin Coberly of Sifted

Are you being charged incorrect fees by Amazon? Do you have information on the specific SKUs affected, the amount charged, and the reasons for the fees?Amazon reimbursements can be a complex, time-consuming process. Let Scott Needham and Justin Coberly tell you how to do reimbursements right with Sifted. Justin also delved into the details of how Sifted not only allows companies to easily keep track of amazon reimbursements but also offers comprehensive data analytics that help spot trends and make informed decisions about purchases in the future.00:50 - Sifted History02:05 - Justin Coberly introduction02:20 - Why It’s Worth Looking Into Sifted 03:10 - Sifted’s Growth 04:00 - How to Propel Revenue with Sales Heat Map 08:10 - Sifted’s FBA Fee Analyzer 09:10 - What Affects FBA Fulfillment Fees 11:15 - Peace of Mind with Sifted App 13:40 - Sifted’s Free Audit Analysis 14:30 - How Sifted Charge Users 16:05 - New Updates and Features of SiftedSifted Coupon Code: Welcome100Sifted Monthly Product DemoWebsite: https://sifted.com/LinkedIn: https://www.linkedin.com/in/justin-coberly-086236123/Related Post:What are FBA Fulfillment Fees?

Episode 196: Helping Amazon Sellers Systematize Their Businesses With Michal Specian

Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings.Michal also shared simple strategies that allowed their business to grow from 6 to 8 figures in just 4 years with the help of his business partner, Myles Dunphy.Learn the secrets of developing a product, what to immediately do in the early business stages, and much more in this latest podcast.Episode notes:0:25 - Michal Specian Introduction and Background 1:15 - Finding Michal’s Business Partner 2:20 - Growing the Business From 6 to 8 Figures 2:55 - The Most Time-Consuming Task for Michal 3:15 - Michal’s First Hire 5:20 - Overseas Business Launching in the US 6:00 - 3-Step Strategy That Helped Business Growth“Most good businesses are simple. Not easy, but simple.” - Scott8:20 - Michal’s Successful SKUs 8:45 - Product Development and Unique Positioning 10:10 - Adding Product Variation 10:35 - Frequency of New Product Launches and Unifying the Brand 15:25 - What Michal Should Have Done Sooner 16:45 - Opportunities in the Amazon Space“Do not start an Amazon business, start a brand and use Amazon as a Sales channel.” - Michal17:45 - How Does Knowing the Customer Affect Business Decisions 19:55 - Michal’s Future Plans 24:00 - Using AI to Write Amazon ListingsWebsite: https://www.michalspecian.com/Twitter: @michalspecianFree Facebook Group: Advanced Amazon FBA Sellers | Systemize · Hire · Delegate · ScaleTikTok: michalspecianInstagram: michalspecian.fbaYouTube: https://www.youtube.com/@michalspecian/videosRelated Post:Everything You Need To Create Listings That Customers and Amazon Algorithms Love

Episode 195: Talking With Joseph Hansen, Top 3 Amazon Seller, Co-Founder of BuyBox Experts and Prosper

Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success.As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game.Episode Notes:0:25 - Joseph Hansen Introduction and Background 4:15 - Performance Marketing 6:10 - Bold Ideas Beat Experience 8:30 - Agency Expertise 11:45 - What Makes Spreetail Unique? 16:00 - Spreetail’s Specialization 17:45 - Oversized Products 19:00 - Spreetail’s Acquisition BBE (Buy Box Experts) 19:55 - What Performance Marketing Is About 20:35 - Buy Box Experts’ Focus 25:00 - Spreetail’s Future 28:10 - Lessons From Spreetail and BBE“As a brand owner, a reseller, an aggregator, you have to get in the mind of your customer, … get the honest truth … to create success.” - Joseph32:05 - Business WisdomWebsite: www.spreetail.com/Instagram: www.instagram.com/spreetail/LinkedIn: www.linkedin.com/in/josephhansen/ | www.linkedin.com/company/spreetail/life/wearespreetail/Related Post:How Do the Top 10 Amazon Sellers Operate?

Episode 194: Helping Brands Understand Their Market With Trajan Bayly

Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns.Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.Episode Notes: 1:10 - Trajan Bayly Introduction 1:40 - MAP (Minimum Advertised Price) 3:05 - Trajan’s Background Working With Amazon Brands 4:15 - Arbitrage Happens All the Time6:35 - How Gray Falkon Helps Brands Understand Their Market 9:25 - The Good and Shady Sellers 10:30 - Money Laundering on Amazon 12:45 - How to Approach Intellectual Property 14:15 - Cleaning Up Bad Listings 15:05 - What’s the Future of Amazon Sellers and Brands? 16:50 - Using IP in a Good Way 17:55 - Identifying Brand-friendly Sellers 20:10 - Amazon Selling 10 Years From Now 25:35 - Gray Falcon’s Focus Website: https://grayfalkon.com/LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/Related Post:What is The Amazon Brand Registry?

Episode 193: Finding Low-Cost Capital To Boost Your Amazon Business With CJ Gianatiempo

Scott chats with CJ Gianatiempo to discuss the best ways for companies to acquire low-cost capital as a way to increase their growth on Amazon. With a wealth of knowledge about how amazon works and ample access to emerging funding services, CJ is helping business owners make sound investments in order to ensure success.Whether it be through private equity or venture credits, CJ knows that the right financing option can be a great resource for amazon businesses.Episode Notes:0:35 - Carl "CJ" Gianatiempo Introduction1:48 - CJ’s Background2:20 - Why Banks Don’t Lend to E-Commerce Sellers2:40 - The Opportunity and Braavo’s Concept3:00 - The Structure of Financing for Amazon Sellers4:20 - How To Get Up to $200K Loan in Under 2 Minutes4:45 - Interest Rates Effect 6:40 - Challenges of Amazon Lending 7:25 - The Braavo Offer 9:30 - Traditional Bank vs Braavo 10:05 - How To Get Approved11:10 - Liquidation Value on Amazon 12:35 - Loan Fluctuation 13:35 - Wall Street Journal Prime Rate“If you are at the stage that you wanted to take on capital, just make sure that you trust your own accounting.” Scott.15:35 - Why Braavo Is The Perfect Amazon Seller Partner Website: www.braavobank.comLinkedIn: https://www.linkedin.com/in/carl-cj-gianatiempo-b1664b20/ Related Post: The Best Financing Loans for Amazon Sellers

Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias

Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.You can also find the answers to these interesting questions thrown inside this hot podcast.What else can you do when your product hits the cap on market share?How can you save on your advertising budget?Where can you find competitive creatives?What possible changes can you expect from Amazon this 2023?Episode Notes: 0:20 - Mina Elias Introduction 1:00 - Anyone Can Sell Supplements“You can’t be a slightly better product, you have to be a significantly better product.” -Mina02:45 - Mina’s Monthly Revenue on Supplement Business 03:35 - Trivium’s History 04:45 - Investment Prioritization“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott06:40 - Mina’s Mindset and Strategies 10:15 - Advertising-led Growth 11:00 - Search Find Buy 11:55 - Movement on Rankings 13:00 - Using Price as a Lever 13:50 - Conversion Rate Optimization 14:40 - Competitive Creative Resources 18:30 - Helium 10’s Market Tracker 19:20 - Layering on DSP 20:25 - Why You Need an Agency To Use DSP 21:40 - Variation Pages From an Advertising Perspective 24:25 - Benefits of Having a High Click-Through and Conversion Rate 27:40 - Amazon in 2023Trivium Free PPC AuditLinkedIn: https://www.linkedin.com/in/theminaelias/Website: https://triviumco.com/Related Post:Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.Episode Notes:00:49 - Joshua (Josh) Rawe's background01:58 - Josh's Private Label Journey03:40 - Sponsored Display04:31 - Amazon's Growth From A Seller's Perspective"...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe05:14 - Shopping Intent05:47 - Social Media's Role 05:59 - Main Advertising Types06:36 - The Amazon Sales Funnel06:59 - Funnel As The Search Term07:48 - Where The Ads Are Displayed09:46 - The Easiest First Steps To Convert Well11:20 - Remarketing12:46 - Why You Should Try Sponsored Display Ads13:26 - When Ad Campaigns Don't Work14:26 - Updating Bids16:29 - Is High-Quality Production Needed?17:17 - Transparency And Cutting The Fluff"If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham19:29 - Benefit-driven Headlines21:15 - Why Having An Advertising Budget Is Beneficial22:39 - Stay Up to DateLinkedIn: linkedin.com/in/jraweCompany: goespark.comTwitter: @JoshuaRaweRelated Post:Advertising Solutions by Amazon: A Closer Look into Amazon Ads