The Smartest Amazon Seller

Scott Launches an Amazon Conference, AMZ United.

We talk about why AMZ United will be the Amazon conference that you do not want to miss. It is one of a kind. You don't want to miss the action that will be in NYC on August 31st. It's an exciting announcement. Thank you everyone for making it all possible!

Episode 204 - The Keepa Episode with Christoper Grant

Getting insights on the best products to sell can provide an Amazon seller a huge advantage over competition. Seeing a clear sales log with historic graphs not only helps pursue but also avoid certain products.That’s just one of the many things that you can get from Keepa — a simple chrome extension that packs a lot of data-gathering power that is shockingly up to date.Take it from the experts and listen to Scott and Christoper Grant on how to efficiently use this tool to your advantage. 00:10 - Christoper Grant Introduction 01:45 - What is Keepa 02:35 - How Keepa Keeps its Data Up to Date 03:35 - The Best Things About Keepa For New and Experienced Amazon Sellers 04:45 - Insights on Price Stability 06:10 - Go Granular with Keepa Product Finder 08:15 - Where SmartScout Shines 09:35 - What Can 8-Figure Sellers Get From Keepa 11:00 - What To Do After Finding a Good Product 12:20 - Christopher’s Best Find 13:35 - Faster Ways To Find Keyword Trends 14:55 - The Power of TikTok MarketingWebsite: https://cleartheshelf.com/Twitter: https://twitter.com/cleartheshelfInstagram: https://www.instagram.com/cleartheshelfYouTube: https://www.youtube.com/@cleartheshelfRelated Post: The Best Software Tools for an Amazon FBA Wholesale Seller

Episode 203 - Getting Down to the Nitty-Gritty of Variation Listings With Elizabeth Greene

When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott. Episode Notes:00:15 - Elizabeth Greene Introduction 03:20 - How To Approach Advertising With Large Variation Listings 06:00 - Forcing a New Variation to Show 06:45 - Testing Variants To Determine Which One Converts 08:10 - How To Deal With Low Conversion Rates 14:40 - What Gets Good Conversion Rates 15:30 - Return Rates of Apparel 18:10 - Unique Issues of Specific Ad Variations 20:15 - The Best of Both Worlds Ad Strategy 22:50 - Understanding the Nuances of Every Category 24:20 - Going for the Cheap Click Website: junglr.com/LinkedIn: linkedin.com/in/elizabeth-greene-junglrEmail: elizabeth@junglr.comRelated Post: 12 Best Amazon Listing Tools in 2023

Episode 202 - Fun Times with Josh Andrus Running Through Amazon Current Events

Stay informed about current events with Scott and Josh as they focus on small and big changes in the Amazon industry. Learn how these updates can affect sales, open new opportunities, expose bad vendor practices, improve customer satisfaction, and more. Episode Notes:00:35 - Josh Andrus Introduction02:35 - Paying Attention to the Software World03:05 - Helium 10 New Product Pricing04:05 - Scott’s Full Analysis of Market Research Tools05:05 - Josh’s Perspective on Helium 10’s Update06:20 - Entry-Level Tools That Make Sense To Have07:20 - SmartScout’s Newsletter07:40 - Chinese Sellers Back on Amazon 09:20 - FTC Cracks Down on Review Manipulation 10:35 - Downloading Search Query Report from Amazon 13:10 - Other News Items 16:55 - Josh’s Favorite ToolWebsite: smartscout.comLinkedIn: linkedin.com/in/joshuajandrusRelated Post: Amazon Analytics Software Comparison

Episode 201 - Putting Your Amazon Business on Steroids and the Need for Expert Consulting With Chris Shipferling

What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level.Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, operations, and sales and marketing.If you want to rapidly scale with a strong team behind you, join Scott and Chris Shipferling, South Col’s founding partner, as they tell you the answers to the test on this juicy podcast. Episode Notes:00:40 - Chris Shipferling Introduction01:30 - How Companies Pivot and Evolve04:20 - Venture Run-Up and Run-Down06:00 - Amazon Sellers Reverting to the Mean07:35 - How E-Commerce Benefited From the Pandemic08:10 - Help With Capital and Strategy“Product is king, period. There’s no other way to slice it or dice it.” - Chris Shipferling10:35 - How To Succeed on Amazon Without Being Lucky“I don’t think you’ll win unless you specialize” - Scott13:30 - What is South Col 15:55 - The Ultimate Exit 18:50 - Why Surround Yourself With Smart People Website: https://www.southcol.co/LinkedIn: linkedin.com/in/chrisshipferlingRelated Post: What’s Up With Subcategories

Episode 200: How Amazon Sellers Are Using AI To Grow

Work is Play. That’s how Scott feels about running his business. And with the advent of Artificial Intelligence, he found a new toy to play with. Incorporating SmartScout’s Amazon Data with the power of AI. Join Scott as he shares his excitement about what he has been working on for the last 3 months, and learn how Amazon sellers can use AI technology to grow their businesses. Episode Notes:00:15 - Scott’s Childhood Story 02:00 - The AI Sensation 03:10 - Combining AI with SmartScout’s Amazon Data 03:40 - Running SmartScout’s AI Listing Architect on Liquid Death 04:45 - Try SmartScout’s AI Architect for Free! 05:10 - AI-Generated Blog Post Ranks and Converts“If your writing skills are just mediocre but your hustle and entrepreneurship skills are a little bit higher, there’s an opportunity here.” -Scott Email: scott@smartscout.comWebsite: www.smartscout.comRelated Post: Building Amazon Listings With AI

Episode 199 - High Quality Amazon Images in a Fraction of Time With AI-Powered DoMyShoot

High-quality images are one of the most critical elements of a successful Amazon product listing. However, producing Amazon-ready photos can also drain your time and resources.Imagine the time and money saved when you don’t have to rely on expensive equipment and manpower just to create a product image.Stick around with Scott and Madison Wynsma, Head of Sales for Dresma, as they dissect the process of creating Amazon-compliant images using the AI-Powered DoMyShoot App, which offers impressive lead time and competitive pricing. Episode Notes:00:35 - Madison Wynsma Introduction 01:35 - Scott’s DoMyShoot Experience 04:00 - Challenges Of Making Product Images 05:00 - How DoMyShoot Can Help New and Existing Amazon Sellers 06:50 - DoMyShoot App Features 08:00 - What Goes On After Shooting An Image 08:40 - DoMyShoot Human Intervention 09:15 - DoMyShoot Pricing 10:00 - DoMyShoot Users and Partners 11:00 - Creating a Simple Photography Setup 12:25 - DoMyShoot Web Version 14:00 - DoMyShoot History 14:55 - DoMyShoot Background Templates 17:10 - DoMyShoot Free Credits 17:45 - Upcoming TradeshowsBook a DemoWebsite: https://www.domyshoot.com/ LinkedIn: https://www.linkedin.com/in/madisonwynsma/Related Post: Building Amazon Listings With AI

Episode 198 – Why ACoS Is Old News and TACoS Is for Real With Ryan Flannagan

How much money are you spending on your Amazon ads? What’s the ideal minimum budget?Should you shift focus from ACoS to TACoS? How could this shift affect your Amazon ad spending?Why is having a Multichannel perspective vital to your Amazon success?Where can you get your Amazon advertising checked?Join Scott in this insightful episode with Ryan Flannagan, the CEO of Nuanced Media, a full-service e-commerce marketing agency, as they tackle these critical questions about growing an Amazon business.Learn from the experts the key areas you should prioritize to enhance brand recognition and boost your sales Episode Notes:00:20 - Ryan Flannagan Introduction 00:50 - How a Phenomena Can Affect Amazon Sales 03:15 - Nuanced Media Pivot 03:50 - Conversion Rates“Amazon generally rewards sales with more sales.” - Scott04:40 - Amazon Listing Optimization 06:25 - Does Keyword Frequency Matter? 07:25 - Biggest Amazon Marketing Opportunity 08:30 - Hardest Part About E-Commerce 09:30 - Split Testing Amazon Listing 12:10 - Amazon Brand Referral Program 12:30 - Why ACoS Is Old News 14:30 - Transitioning From ACoS to TACoS 15:45 - Were Is Nuanced Media Headed in 2023 17:00 - The Shopify Strategy 18:20 - Getting on Google Shopping 21:10 - Nuanced Media Services Website: https://nuancedmedia.com/LinkedIn: https://www.linkedin.com/in/ryanflannagan/Twitter: RyanFlannagan | NuancedMediaRelated Post: SmartScout’s AI Listing Architect Tool

Episode 197: How To Do Reimbursements Right With Justin Coberly of Sifted

Are you being charged incorrect fees by Amazon? Do you have information on the specific SKUs affected, the amount charged, and the reasons for the fees?Amazon reimbursements can be a complex, time-consuming process. Let Scott Needham and Justin Coberly tell you how to do reimbursements right with Sifted. Justin also delved into the details of how Sifted not only allows companies to easily keep track of amazon reimbursements but also offers comprehensive data analytics that help spot trends and make informed decisions about purchases in the future.00:50 - Sifted History02:05 - Justin Coberly introduction02:20 - Why It’s Worth Looking Into Sifted 03:10 - Sifted’s Growth 04:00 - How to Propel Revenue with Sales Heat Map 08:10 - Sifted’s FBA Fee Analyzer 09:10 - What Affects FBA Fulfillment Fees 11:15 - Peace of Mind with Sifted App 13:40 - Sifted’s Free Audit Analysis 14:30 - How Sifted Charge Users 16:05 - New Updates and Features of SiftedSifted Coupon Code: Welcome100Sifted Monthly Product DemoWebsite: https://sifted.com/LinkedIn: https://www.linkedin.com/in/justin-coberly-086236123/Related Post:What are FBA Fulfillment Fees?

Episode 196: Helping Amazon Sellers Systematize Their Businesses With Michal Specian

Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings.Michal also shared simple strategies that allowed their business to grow from 6 to 8 figures in just 4 years with the help of his business partner, Myles Dunphy.Learn the secrets of developing a product, what to immediately do in the early business stages, and much more in this latest podcast.Episode notes:0:25 - Michal Specian Introduction and Background 1:15 - Finding Michal’s Business Partner 2:20 - Growing the Business From 6 to 8 Figures 2:55 - The Most Time-Consuming Task for Michal 3:15 - Michal’s First Hire 5:20 - Overseas Business Launching in the US 6:00 - 3-Step Strategy That Helped Business Growth“Most good businesses are simple. Not easy, but simple.” - Scott8:20 - Michal’s Successful SKUs 8:45 - Product Development and Unique Positioning 10:10 - Adding Product Variation 10:35 - Frequency of New Product Launches and Unifying the Brand 15:25 - What Michal Should Have Done Sooner 16:45 - Opportunities in the Amazon Space“Do not start an Amazon business, start a brand and use Amazon as a Sales channel.” - Michal17:45 - How Does Knowing the Customer Affect Business Decisions 19:55 - Michal’s Future Plans 24:00 - Using AI to Write Amazon ListingsWebsite: https://www.michalspecian.com/Twitter: @michalspecianFree Facebook Group: Advanced Amazon FBA Sellers | Systemize · Hire · Delegate · ScaleTikTok: michalspecianInstagram: michalspecian.fbaYouTube: https://www.youtube.com/@michalspecian/videosRelated Post:Everything You Need To Create Listings That Customers and Amazon Algorithms Love