The Smartest Amazon Seller

Episode 196: Helping Amazon Sellers Systematize Their Businesses With Michal Specian

Scott sat down with Michal Specian, a specialist in helping Amazon sellers maximize their businesses. Together they discussed the benefits that Amazon sellers can gain from systematizing their operations, including enhanced efficiency for repetitive tasks, improved accuracy, and cost savings.Michal also shared simple strategies that allowed their business to grow from 6 to 8 figures in just 4 years with the help of his business partner, Myles Dunphy.Learn the secrets of developing a product, what to immediately do in the early business stages, and much more in this latest podcast.Episode notes:0:25 - Michal Specian Introduction and Background 1:15 - Finding Michal’s Business Partner 2:20 - Growing the Business From 6 to 8 Figures 2:55 - The Most Time-Consuming Task for Michal 3:15 - Michal’s First Hire 5:20 - Overseas Business Launching in the US 6:00 - 3-Step Strategy That Helped Business Growth“Most good businesses are simple. Not easy, but simple.” - Scott8:20 - Michal’s Successful SKUs 8:45 - Product Development and Unique Positioning 10:10 - Adding Product Variation 10:35 - Frequency of New Product Launches and Unifying the Brand 15:25 - What Michal Should Have Done Sooner 16:45 - Opportunities in the Amazon Space“Do not start an Amazon business, start a brand and use Amazon as a Sales channel.” - Michal17:45 - How Does Knowing the Customer Affect Business Decisions 19:55 - Michal’s Future Plans 24:00 - Using AI to Write Amazon ListingsWebsite: https://www.michalspecian.com/Twitter: @michalspecianFree Facebook Group: Advanced Amazon FBA Sellers | Systemize · Hire · Delegate · ScaleTikTok: michalspecianInstagram: michalspecian.fbaYouTube: https://www.youtube.com/@michalspecian/videosRelated Post:Everything You Need To Create Listings That Customers and Amazon Algorithms Love

Episode 195: Talking With Joseph Hansen, Top 3 Amazon Seller, Co-Founder of BuyBox Experts and Prosper

Scott chats with Joseph Hansen, CMO @ Spreetail & CEO @ Buy Box Experts. Joseph is also one of the Top 3 sellers on Amazon in the world and he's determined to break obstacles that many beginners encounter on their journey to amazon success.As a veteran amazon seller, Joseph has plenty of tips to share with anyone looking to up their amazon game.Episode Notes:0:25 - Joseph Hansen Introduction and Background 4:15 - Performance Marketing 6:10 - Bold Ideas Beat Experience 8:30 - Agency Expertise 11:45 - What Makes Spreetail Unique? 16:00 - Spreetail’s Specialization 17:45 - Oversized Products 19:00 - Spreetail’s Acquisition BBE (Buy Box Experts) 19:55 - What Performance Marketing Is About 20:35 - Buy Box Experts’ Focus 25:00 - Spreetail’s Future 28:10 - Lessons From Spreetail and BBE“As a brand owner, a reseller, an aggregator, you have to get in the mind of your customer, … get the honest truth … to create success.” - Joseph32:05 - Business WisdomWebsite: www.spreetail.com/Instagram: www.instagram.com/spreetail/LinkedIn: www.linkedin.com/in/josephhansen/ | www.linkedin.com/company/spreetail/life/wearespreetail/Related Post:How Do the Top 10 Amazon Sellers Operate?

Episode 194: Helping Brands Understand Their Market With Trajan Bayly

Scott chats with Trajan Bayly, CEO of Gray Falkon, as he highlights the importance of understanding one's market when it comes to brand awareness. He stresses using Amazon analytics to evaluate product performance; segment data to track customer behavior; and understand why people buy certain products and use feedback to shape related campaigns.Through this method, Trajan believes a brand can accurately assess its current market position and use that knowledge to build a successful online presence while staying relevant amongst competitors.Episode Notes: 1:10 - Trajan Bayly Introduction 1:40 - MAP (Minimum Advertised Price) 3:05 - Trajan’s Background Working With Amazon Brands 4:15 - Arbitrage Happens All the Time6:35 - How Gray Falkon Helps Brands Understand Their Market 9:25 - The Good and Shady Sellers 10:30 - Money Laundering on Amazon 12:45 - How to Approach Intellectual Property 14:15 - Cleaning Up Bad Listings 15:05 - What’s the Future of Amazon Sellers and Brands? 16:50 - Using IP in a Good Way 17:55 - Identifying Brand-friendly Sellers 20:10 - Amazon Selling 10 Years From Now 25:35 - Gray Falcon’s Focus Website: https://grayfalkon.com/LinkedIn: https://www.linkedin.com/in/trajanbaylyceo/Related Post:What is The Amazon Brand Registry?

Episode 193: Finding Low-Cost Capital To Boost Your Amazon Business With CJ Gianatiempo

Scott chats with CJ Gianatiempo to discuss the best ways for companies to acquire low-cost capital as a way to increase their growth on Amazon. With a wealth of knowledge about how amazon works and ample access to emerging funding services, CJ is helping business owners make sound investments in order to ensure success.Whether it be through private equity or venture credits, CJ knows that the right financing option can be a great resource for amazon businesses.Episode Notes:0:35 - Carl "CJ" Gianatiempo Introduction1:48 - CJ’s Background2:20 - Why Banks Don’t Lend to E-Commerce Sellers2:40 - The Opportunity and Braavo’s Concept3:00 - The Structure of Financing for Amazon Sellers4:20 - How To Get Up to $200K Loan in Under 2 Minutes4:45 - Interest Rates Effect 6:40 - Challenges of Amazon Lending 7:25 - The Braavo Offer 9:30 - Traditional Bank vs Braavo 10:05 - How To Get Approved11:10 - Liquidation Value on Amazon 12:35 - Loan Fluctuation 13:35 - Wall Street Journal Prime Rate“If you are at the stage that you wanted to take on capital, just make sure that you trust your own accounting.” Scott.15:35 - Why Braavo Is The Perfect Amazon Seller Partner Website: www.braavobank.comLinkedIn: https://www.linkedin.com/in/carl-cj-gianatiempo-b1664b20/ Related Post: The Best Financing Loans for Amazon Sellers

Episode 192: Turning Good Products Into Great Products With Advertising-Led Growth With Mina Elias

Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.You can also find the answers to these interesting questions thrown inside this hot podcast.What else can you do when your product hits the cap on market share?How can you save on your advertising budget?Where can you find competitive creatives?What possible changes can you expect from Amazon this 2023?Episode Notes: 0:20 - Mina Elias Introduction 1:00 - Anyone Can Sell Supplements“You can’t be a slightly better product, you have to be a significantly better product.” -Mina02:45 - Mina’s Monthly Revenue on Supplement Business 03:35 - Trivium’s History 04:45 - Investment Prioritization“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott06:40 - Mina’s Mindset and Strategies 10:15 - Advertising-led Growth 11:00 - Search Find Buy 11:55 - Movement on Rankings 13:00 - Using Price as a Lever 13:50 - Conversion Rate Optimization 14:40 - Competitive Creative Resources 18:30 - Helium 10’s Market Tracker 19:20 - Layering on DSP 20:25 - Why You Need an Agency To Use DSP 21:40 - Variation Pages From an Advertising Perspective 24:25 - Benefits of Having a High Click-Through and Conversion Rate 27:40 - Amazon in 2023Trivium Free PPC AuditLinkedIn: https://www.linkedin.com/in/theminaelias/Website: https://triviumco.com/Related Post:Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.Episode Notes:00:49 - Joshua (Josh) Rawe's background01:58 - Josh's Private Label Journey03:40 - Sponsored Display04:31 - Amazon's Growth From A Seller's Perspective"...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe05:14 - Shopping Intent05:47 - Social Media's Role 05:59 - Main Advertising Types06:36 - The Amazon Sales Funnel06:59 - Funnel As The Search Term07:48 - Where The Ads Are Displayed09:46 - The Easiest First Steps To Convert Well11:20 - Remarketing12:46 - Why You Should Try Sponsored Display Ads13:26 - When Ad Campaigns Don't Work14:26 - Updating Bids16:29 - Is High-Quality Production Needed?17:17 - Transparency And Cutting The Fluff"If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham19:29 - Benefit-driven Headlines21:15 - Why Having An Advertising Budget Is Beneficial22:39 - Stay Up to DateLinkedIn: linkedin.com/in/jraweCompany: goespark.comTwitter: @JoshuaRaweRelated Post:Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Episode 190: Fighting Back Against Brands Abusing Brand Registry With Paul Rafelson

Amazon Brand Registry is a great tool for Amazon business owners who want to protect their brand and safeguard their intellectual property. But unfortunately, it can also be abused.Join Scott as he chats with Paul Rafelson about how Amazon sellers can thrive in reselling and fight back against brands that are abusing brand registry. Paul shares powerful strategies that can come in handy during false IP claims and offers Amazon account health support through its affordable program called SellerBasics.Episode Notes:00:57 - Paul's background02:03 - Brand Registry02:41 - Counterfeits04:31 - Paul's First IP Complaint05:02 - Why Dealers Hate Resellers05:36 - How Do Brands Submit Claims?07:00 - Why Counterfeit With A Test Buy Is A Scary Claim07:31 - Why Sellers Need To Have Good Product Documentation08:33 - How To Thrive In Reselling09:21 - How Seller Basics Can Help During An IP Claim14:50 - How To Let Amazon Know A Brand Is Abusing Brand Registry"Amazon sellers, it's an Uberization concept...it is supplier on demand" - Paul Rafelson22:14 - What Does Trademark Infringement Mean?23:27 - What Is Pretextual?25:04 - What is Amazon's Definition Of Trademark Infringement?26:43 - What Is The Future Of IP Claims?29:17 - Seller BasicsWebsite: www.sellerbasics.comTwitter: @SellerBasicsRelated Post:Winning the Bogus IP Claim War on Amazon

Episode 189: Running your Amazon business from Spreadsheets

Join Scott as he talks with David Lang and Ryan Sherrard as they discuss how Amazon is known for being a powerful platform for both small and large businesses alike. From Amazon merchants to Amazon Marketplace sellers, it's an important hub of activity and stream of revenue for many entrepreneurs. David Lang, and Ryan Sherrard - three Amazon professionals - recently connected with Scott to discuss the benefits of running your Amazon business from spreadsheets. Their informative conversation touched on topics ranging from data analysis and inventory management to product optimization and understanding customer behavior. With their expertise in Amazon business growth strategies and knowledge sharing, this discussion provides Amazon sellers with invaluable insight on how to leverage spreadsheets and position themselves for success on Amazon.Here's the coupon code for 50% off!SAS50

11 Harsh Truths about selling on Amazon and how AI + SmartScout is going to change the game.

AI + SmartScout is a powerful combo. I talk about that and how great and challenging the business of taking profit home from selling on Amazon.SMARTPODCAST15 for 15% off!http://www.smartscout.com

Episode 188: How To Get the Most Money for Old and Stale Products in Amazon FBA

Join Scott as he chats with Daniel Boucher about how old prodcuts can become profitable.