The Smartest Amazon Seller

Episode 24: Find your Niche | Amazon Categories

In this episode of the Best Amazon Seller we talk about the different categories to sell on Amazon. There are a wide variety of categories to choose from and each one has its value. I will highlight just a few, talk about the up sides and downsides of each, and share a little on the categories Buyboxer focuses on. - Sports 2:32- Home and Kitchen 6:46- Toys 7:48- Grocery 9:43- Arts and Crafts 12:01- Electronics 12:48- Health 14:27- Beauty Baby and Pets 15:03“I’m growing more stubborn about what sells a product and I think it comes down to three things: I think it’s the reviews, the price, and the images. If you can nail all three of those, people that land on your product are going to convert.” 1:31https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 23: Getting to Your Customer | Shipping Methods

In this episode of the Best Amazon Seller, we talk about how to improve your shipping process. Some of the topics we cover are figuring out how software can help increase productivity in your business and when it’s needed. We also give examples from my business and give an overview of what we use in our shipping process, things we avoid and products we lean toward. - Introduction 0:15- Designing your own software 5:53- Using Amazon’s API 7:05- Our Shipping Process 8:35“There’s one type of inventory that we just really steer clear of, and that’s seasonal oversize.”https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 22: Show Don’t Tell | Albert Polanco

In this episode of the Best Amazon Seller, we interview Albert Polanco, a founding member of Zon Product Photography. He gives us a wealth of knowledge not only on product pictures for Amazon but also on the subject of general marketing tips. - How did you start? 1:20- The Primary Image 5:37- Show Don’t Tell 11:55- Good and Bad Lifestyle Photos 15:01- Text and Badges 20:01- Mistakes of Past 30:09“If your product is stronger than the competition, don’t say that. Show your product doing something stronger than the competition. Demonstrate it.” 13:52Link for 7 step framework. https://7steps.zonproductphotography.com/  Promo Code: BuyBoxer5  Contest for product photography. https://vyper.io/c/18009hhdyuhttps://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 21: Catch Your Customer’s Eye | The Power of Photography

On this episode of the Best Amazon Seller we talk about the power of having good photography. With many people using the mobile app for amazon, people are looking for quick quality pictures that tell the story well. People often would prefer looking at a picture rather than looking at the bullet points to find information. We talk about different routes including hiring or doing it yourself. - How photography affects your business 1:21- Few things to consider 3:56- Rewards on Amazon 11:35- Graphic Design 12:37- Case Study 14:05“Not only does a good picture increase the likelihood of selling but if you tell the story really well through some pictures, you probably reduce your return rate cause you’re showing how it’s used.” https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 20: Knowing Your Customer | The Power of Habit

On this episode of The Best Amazon Seller we talk about The Power of Habit by Charles Duhigg and how we can relate this to an e-commerce business. The book delves deeply into how our habits can rule our lives for the good or the bad. These habits influence practically all of our choices and understanding this can help our efforts in our online sales. - New Things within Buyboxer- The Power of Habit 2:50- 3 Take Aways from Book 4:05- Applying the Book to E-Commerce 9:35 “We are e-commerce professionals and have to understand shoppers behavior and tendency. In other words…tendencies is another word for habits.” https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 19: How Much Does Your Refund Percentage Affect Your Business? | Knowing Your Reports

Refunding can depend a lot on your inventory. Depending on your inventory, this can vary a lot, but you really need to know your reports to even know if you are getting your product back. Figuring this out can impact your business, so listen in to this episode to learn more about refund percentages and how to optimize your business. https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 18: Stuff I Wish I Knew | Lessons That You Can Apply Today

In this episode, Scott talks about the things he wishes he knew when he started out in Amazon FBA. No matter how large their business is, even the massive FBA businesses have issues selling on the Amazon marketplace. Amazon isn't a place where you can just set something up, leave it alone, and expect it to sell while you coast. Listen in and learn about some tricks and tips that you can start applying today. https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Episode 17: Financial Products with Alex Sklar from Payability

In this episode of the Smartest Amazon Seller, Scott interviews Alex representing Payability. They talk about when it is appropriate to take out a loan or an advance, how to work in the ecommerce world with advertising, and financial products for ecommerce based companies. They also discuss the difference between a loan and an advance. Alex- When is it worth the risk of taking an advance or loan? 4:28- financial products for ecommerce based companies. 9:20- differences between a loan and an advance 16:43- Payability’s work 23:17- Coupon with Payability 32:37“The shorter that you can create that time of when you made a sale to when you have money in your pocket, the smoothing you can kind of do over the rest of your expenses in your cash flow.”

Episode 16: Attending Conferences | A $5000 Conversation

This episode dives into the benefits of attending conferences and how this can help you sell on Amazon. Meeting and interfacing with other sellers can lead huge growth and connections. The episode also dives into the various conferences that Scott has attended including Amazon hosted conferences. Conferences there lead Scott to insights that give sellers an upper hand. Learning From Others 1:37Meeting New Sellers 2:37IRCE 6:12Amazon Hosted Conferences 8:57

Episode 15: Why You May Want to Use an Account Manager | Strategic Account Services / Marketplace Growth Program

Today's subject is the Marketplace Growth Program / Strategic Account Services. One of the most useful things you can do to with Strategic Account Services is getting into an account that can benefit you and getting introduced to a particular team, which can be done by talking to an account manager. If you haven't heard of or used this before, this can be an amazing way to work with Amazon in very specialized ways. Account managers have a lot of experience and can maneuver through a lot of the issues that can occur when dealing with Amazon. This can even act as an insurance or a buffer for suspensions and other issues as well. https://www.instagram.com/smartestseller/https://www.buyboxer.com/