The Smartest Amazon Seller

Today's subject is the Marketplace Growth Program / Strategic Account Services. One of the most useful things you can do to with Strategic Account Services is getting into an account that can benefit you and getting introduced to a particular team, which can be done by talking to an account manager. If you haven't heard of or used this before, this can be an amazing way to work with Amazon in very specialized ways. Account managers have a lot of experience and can maneuver through a lot of the issues that can occur when dealing with Amazon. This can even act as an insurance or a buffer for suspensions and other issues as well. https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Scott's full-time job is developing automation for his company's seller account, so this week he is sharing his insights about this kind of software development. The majority of the ordering processes, profitability analysis, and advertising automation is done by unique software that they have developed. What you want to consider when you hire someone to develop software or start to do it yourself is the API, or the connection point between you and Amazon. This is where you get reports, submit feeds, see your own data, and create FBA shipments. Really understanding the specifics of what is going on will inform a lot of your decisions in the long run. Listen in to this episode to get more information on the tech side of Amazon FBA. https://www.instagram.com/smartestseller/https://www.buyboxer.com/

What is KEEPA and why would you want to use it? Scott discusses the importance of KEEPA, the database that contains the history of products on the Amazon Marketplace. Using this tool, you can see the story of products, its prices, what happens during certain seasons, and much more. 1:23 What is KEEPA5:30 History of reviews and analyzing competitors8:49 Sourcing leads https://www.instagram.com/smartestseller/https://www.buyboxer.com/

Today's episode features an interview with Michael Erickson Facchin, an expert in advertising, host of the PPC Den Podcast, and the founder of Ad Badger. He has spent years optimizing Google Ads for 10 years and Amazon Ads for 7 years. In this episode, Scott and Michael discuss digital marketing, confirmation-bias in ads, twin-engine strategy, click-through rates, keyword rankings, and much more. Listen in to get advice on how to optimize your products. Scott's info: https://www.instagram.com/smartestseller/https://www.buyboxer.com/Michael's info: https://www.adbadger.com/aboutus/

Today's subject is liquidating inventory. When making a decision on what to do with products on Amazon if they aren't selling, no matter what you do, action is better than non-action. You really need to answer one question, and that is 'why is this product not selling'? There are 3 reasons for this - discoverability, click-through, and conversion. If people aren't buying, it really comes down to these issues most of the time. Listen in and learn about add ons, coupons, and other methods of liquidation. 6:50 Three reasons why something isn't selling 9:30 Add ons for investigating the product 15:25 Other methods for liquidating https://www.instagram.com/smartestseller/

Is Amazon a fair marketplace? What should you think about as you enter into Q4? In this episode, Scott addresses these two questions. When dealing with Amazon, even hard work and intelligence don't make it a fair marketplace, and sometimes you just need to take advantage of the opportunities you may have and others may not while on the Amazon marketplace. https://www.instagram.com/smartestseller/

What is NARF? Probably the worst acronym ever. However, the North American Remote Fulfillment Program could make a huge difference in your foreign sales. In this episode, Scott gives his opinion and analysis about what this could mean for your business. The reason this program is so great is because Amazon takes control of a lot of the hassle that is usually involved in foreign marketplaces. It gives added benefits of having the prime badge, only costing an average of $3.50 for all of the foreign shipping and handling, and has already been shown to have product sales growth in Canada. Scott has experienced a shift in his international sales perspective from this program alone. 1:00 Instant additional sales 5:06 NARF availability 11:12 Some restrictions with the program https://www.instagram.com/smartestseller/

In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates. 2:50 Scott's secret to Prime Day. 5:35 Conversion 10:21 Tools to measure conversion 14:00 Product image 18:27 The last few things to focus on to increase conversion https://www.instagram.com/smartestseller/

If you aren't already, you need to be using a system to be claiming all of the reimbursements that you're owed. Scott has spent hundreds and hundreds of hours researching and developing software to maximize reimbursements for his business. Listen to this episode to get more information about reimbursements on Amazon.

In this episode, Scott discusses a few of the myths surrounding Fulfillment by Amazon along with the goals he has for the podcast in general. He also talks about the excitement that is growing in the space and the developments being made by companies and individuals focusing on FBA.Instagram: https://www.instagram.com/smartestseller/