The Smartest Amazon Seller

Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey

In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform. Episode Notes:00:40 - Youval Peltier and Andrew Tookey Introduction 04:13 - Empowering Brands 07:34 - The Complexity of Subcategories 08:06 - Factors That Contribute to a Healthy Amazon Business 09:46 - What is Incrementality? 11:14 - How to Measure Incrementality 11:50 - Stitching Data from Different Sources 14:41 - Brand Affinity 15:36 - Amazon Marketing Cloud 18:47 - Media-Driven Customer vs Organically-Driven Customer 20:22 - How to Deliver Optimal Results 23:13 - Advantage of Working Outside of Amazon 27:35 - The Omnichannel SolutionLinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623Website: iderive.comRelated Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Episode 237 - Understanding What Amazon Wants and Making Unit Economics Work with Robb Green

Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable.Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants.Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops. Episode Notes:00:20 - Robb Green Introduction01:49 - Best Part of Running Brands02:38 - Product Selection and Unit Economics04:31 - Strategy Shift05:30 - Platform-first Mentality06:21 - Using AI to Understand Customer Sentiment07:10 - Using Data to Make Better and Quality Decisions10:11 - Improvement on SQP Data12:50 - What do Eight-figure Sellers Worry About?15:13 - Allocating Time and Money for Multi-channel Sales16:27 - The Future of TikTok Shops17:45 - SmartScout for TikTok20:51 - What Does TikTok Shops Want?Website: https://imtheone.com/about-us/YouTube: https://www.youtube.com/@imtheonepodcastInstagram: https://www.instagram.com/imtheonepodcast/Facebook: https://web.facebook.com/people/Im-The-One-Podcast/X: https://twitter.com/imtheonepodcastLinkedIn: https://www.linkedin.com/in/imtheonepodcast/Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide

Episode 236 - Accounting for Amazon Sellers with Ryan Hurley

Tax Compliance, Business Performance Analysis, Budgeting and Planning, Estimated Sales Velocity, and Risk Management are just some of the reasons why Accounting is crucial for any Amazon seller.Ryan Hurley, the founder and lead developer of SellAnalytics, a software that helps Amazon sellers manage their accounting and inventory, teaches us the importance of accurate accounting, the limitations of existing tools such as A2X and QuickBooks, and how Sell Analytics offers a comprehensive solution for Amazon sellers.Episode Notes:00:39 - Ryan Hurley Introduction 03:56 - First Product Sold 04:11 - Solving Accounting Problems 05:14 - Tying Inventory into Cashflow 06:47 - Inventory value on QuickBooks 07:18 - What Do You Need To Know Before Filing 07:56 - Trial Balance 09:31 - QuickBooks vs Spreadsheets 10:01 - Why Bypass QuickBooks 14:01 - Learning How to Operate an Accounting Firm 15:21 - Building Other Sales Channels 15:59 - Learning How Much to Reinvest in the Business Website: https://sellanalytix.com/LinkedIn: linkedin.com/in/ryan-d-hurleyRelated Post: 5 Ways To Turn Your Finances Into a Business Strength

Episode 235 - Delegation and Hiring Virtual Employees for Amazon Wholesale

In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees.Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men.From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants. Episode Notes:00:29 - Corey Ganim Introduction 01:00 - Creating Content for Wholesale Sellers on LinkedIn 02:25 - The Power of Delegation 02:50 - Screening and Finding Talents 06:40 - Common Hiring Mistakes 09:00 - Managing Seller Central 09:40 - AMZ United as a Participant 12:40 - Percentage of Brand New Amazon Sellers 14:10 - Opening Up New Accounts 16:50 - Navigating Distributor RelationshipsLinkedIn: linkedin.com/in/corey-ganimWebsite: gobrandrocket.comX: @GanimCorey

Episode 234 - How To Get Leverage on Amazon Vendor Negotiations with Martin Heubel

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace.Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform.Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands.Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions. Episode Notes:00:45 - Martin Heubel Introduction02:15 - Vendor Central Experience and the Role of Vendor Managers04:39 - Deal Exclusive to Vendor Brands07:08 - 1P Relationships with Distributors in the United States10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands?15:15 - Amazon Reducing Cost16:15 - What Does Amazon’s Hardball Look Like?18:20 - Negotiating with Amazon22:35 - Annual Vendor Negotiations26:30 - The Future of VendorsLinkedIn: linkedin.com/in/martinheubelWebsite: consulterce.comX: consulterceRelated post: The Vendor Central Database of Amazon Brands

Episode 233 - The New Seller Fulfilled Prime Is Back and Open for Business

Seller Fulfilled Prime is crucial for sellers looking to optimize their fulfillment operations, reduce costs, and enhance their competitiveness in the Amazon marketplace.It provides a strategic alternative to FBA, offering greater control, flexibility, and the ability to meet the high expectations of Amazon Prime customers.Whether you're a seasoned seller or just starting, this episode featuring Manish Chowdhary, Founder & CEO at Cahoot -the World's first P2P Fulfillment Network for Brands and retailers- provides actionable information to navigate the ever-evolving dynamics of e-commerce fulfillment.Episode notes:00:15 - Manish Chowdhary Introduction 00:40 - Amazon FBA Programs 01:45 - Seller Fulfilled Prime Program Requirements 05:10 - Delivery Speed Metric 08:15 - Who is Seller Fulfilled Prime Best For?“It’s a myth that FBA is cheaper across the board.” -Manish10:50 - Multi-Channel Fulfillment 11:55 - Lawsuits and Latest News About Amazon SFP 15:40 - Seller Fulfilled Prime For Specific Shipping Regions 19:10 - Adoption of Seller Fulfilled Prime 20:25 - Seller Fulfilled Prime Application 21:05 - Seller Fulfilled Prime Trial 23:35 - Amazon FeesLinkedIn: linkedin.com/in/manish-chowdharyWebsite: Cahoot.aiX: PulseCommerce Related Post: FBA Doesn’t Always Beat FBM: When to Pick One for New Sellers

Episode 232 - How To Build an Amazon Brand That Avoids the Chinese Sellers

Chinese Amazon sellers are growing and getting better at listings - adopting AI to make better photos, videos, and A+ content.How can you, a U.S. brand, differentiate your business from this kind of saturation?Listen and learn from Andy Isom, a YouTuber, a Podcaster, and a Business Coach, as he teaches how to build an Amazon brand that distinguishes itself from Chinese sellers. Episode Notes:00:30 - Andy Isom Introduction 03:15 - Selling on Amazon with Andy Isom 05:30 - Transparency to Audience 08:40 - Analyzing Brands 10:25 - Chinese Third-Party Sellers 10:55 - Advantages of U.S.-based Sellers 12:10 - Chinese Brands Utilizing AI 12:40 - The Need to Separate Your Brand from Chinese Sellers 13:35 - Conversation-piece Products 17:20 - Building a Brand Community 18:40 - Unrealistic Expectations When Starting Out 20:55 - Kickstart Models 22:30 - Using AI for Generating Product Concepts 23:35 - Difference Between New Sellers of Then and Now LinkedIn: linkedin.com/in/andyisomPodcast: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7Related Post: Yes, E-Commerce in Latin America Is Worth It

Episode 231 - How a One-Man Machine Is the Best Growth Strategy for Amazon With Aaron Moore

Need a full-service, one-stop-shop for your Amazon business?Store Creation, Inventory, Listing Optimization, CPC Advertising, and more, Aaron Moore, your remote director of Amazon, will deliver results.Learn the advantages of choosing a solo-operated agency over larger teams, plus other strategies that will take your Amazon business to the next level.Episode Notes:00:30 - Aaron Moore Introduction 03:10 - Advantages of single operator agency 05:30 - Aaron’s Multiple Skillset Sources“Get in there, get your hands dirty, and up. Do the work” -Aaron09:30 - Finding Clients as a Single Operator Agency 11:25 - Going Up Against Other Agencies 13:30 - How Does Aaron Feel About Outsourcing Tasks? 15:00 - Biggest Sales Contributor 18:10 - Setting Up Financing 18:55 - Aaron’s Preferred Brands 20:50 - The Patent Wars 25:20 - Pulling Data From SmartScout 28:05 - SmartScout Subcategories 29:05 - Targeting Products 31:40 - Amazon in 5-10 YearsLinkedIn: linkedin.com/in/theamzaaron Website: www.mooreamazon.com Related Post: Amazon Growth Agency Becomes Adept With SmartScout

Episode 230 - Aged Inventory Is Working Against Your Amazon Business

Aged inventory can be a silent, but substantial, hindrance to the growth and profitability of your Amazon business.Non-moving products, especially in Q4, can lead to long-term storage fees. In this short but information-packed episode, Scott reveals the challenges posed by aged inventory and offers effective strategies to address this issue and optimize your Amazon business. Episode Notes:00:15 - Amazon FBA Fees and Stale Inventory 02:10 - Monthly Storage Fee 02:45 - Long-term Storage Fee 03:45 - Removal Fees 05:15 - Storage Utilization Surcharge 05:45 - Capital and Opportunity Cost 06:00 - Cost-effective Ways to Sell Aging Inventory 06:35 - Proper Way of Discounting 08:10 - How to Sell When You Don’t Have Traffic 09:15 - Use Tools to Manage InventoryRelated Post: How To Sell Through Amazon Aged and Stale Inventory

Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.But what happens when it starts to backfire and hurt your bottom line?We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects. Episode Notes:00:30 - Jason Hanan Introduction 04:25 - How to Optimize Variation Listing 07:40 - Pulling Out a Variation That Hurts Your Whole Listing 09:55 - The Power of Coupons 11:30 - Engagement from Price Variation 12:05 - SmartScout Rank Tracker12:50 - Which Variants Are on Which Keywords 13:55 - The Influence of Amazon Pricing Structure 17:10 - Pricing Pain Points and Profit Maximization 19:30 - Raising Prices Without Hurting Velocity24:15 - Test Pricing on Items27:00 - Ad Spends and Returns LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/Website: AZsellerkit.comRelated Post: Amazon Variation Listing: An Ultimate Guide [2023]