The Smartest Amazon Seller

Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.But what happens when it starts to backfire and hurt your bottom line?We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects. Episode Notes:00:30 - Jason Hanan Introduction 04:25 - How to Optimize Variation Listing 07:40 - Pulling Out a Variation That Hurts Your Whole Listing 09:55 - The Power of Coupons 11:30 - Engagement from Price Variation 12:05 - SmartScout Rank Tracker12:50 - Which Variants Are on Which Keywords 13:55 - The Influence of Amazon Pricing Structure 17:10 - Pricing Pain Points and Profit Maximization 19:30 - Raising Prices Without Hurting Velocity24:15 - Test Pricing on Items27:00 - Ad Spends and Returns LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/Website: AZsellerkit.comRelated Post: Amazon Variation Listing: An Ultimate Guide [2023]

Episode 228 - Turn Amazon Seller Support From a Frustration to a Solved Problem With Seller Candy

While Amazon Seller Support plays a vital role in assisting sellers, some may find it annoying or frustrating due to various reasons.When support is broken, It disrupts the user experience and also hurts the end consumers.Learn the weirdest pain point of selling on Amazon and how Seller Candy solved the problem of Amazon Seller Support with the Seller Candy Founder Josh Cavendish and the Smartest Amazon Seller Scott Needham. Episode Notes:00:15 - John Cavendish Introduction 01:55 - Amazon Seller Support Going Downhill 02:45 - Biggest Problem on Seller Support 03:45 - Why is Amazon Seller Support Bad at Helping? 08:10 - Is Seller Candy’s Solution for All Types of Sellers? 10:35 - Seller Candy’s Service Model 12:00 - Will Amazon Ever Solve Seller Support Issues 12:30 - Weaponzing Seller Support 13:00 - Seller Candy’s Ask Portal LinkedIn: linkedin.com/in/thejohncavendishWebsite: sellercandy. comRelated Post: What To Do When Amazon Seller Support Does Not Answer Your Question?

Episode 227 - Top Amazon Seller Pattern. Strength and Weakness Analysis With Jason Landro of Nectar

From Amazon selling to running a premier e-commerce services agency that helps brands grow on Amazon, Walmart, and Shopify, Nectar Co-founder Jason Landro sparked a controversial topic about Pattern, the largest reseller of products on Amazon.In this episode, learn why Jason thinks pure wholesalers/resellers will go extinct as well as the strengths and weaknesses of Pattern’s business model. Episode Notes:00:15 - Jason Landro Introduction01:00 - Jason’s Background01:40 - Pattern’s Business Model03:10 - Pattern’s Weaknesses08:55 - Risk of Taking on Inventory 11:00 - Pattern’s Strengths 12:35 - Selling Direct 16:00 - 1p Dynamic Change 18:50 - What Adding Value Means 20:10 - Pattern’s Valuation 22:25 - Rising Fulfillment Costs 25:30 - Final Thoughts LinkedIn: linkedin.com/in/jasonlandro Website: thinknectar.com Related Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

Episode 226 - How To Succeed in Competitive Categories With Tim Angel

Here's another strong brand with exceptional execution that has achieved an impressive milestone.ZUGU, the brainchild of CEO Tim Angel, has generated more than $1 million in monthly revenue.Tim's journey with his company began in 2010 when he recognized the frustration of dealing with iPad cases that couldn't provide a stable and functional solution. At just 25 years old, he embarked on a mission to create the world's best and most innovative case, emphasizing the perfect balance between function and aesthetics. Tim and Scott will walk you through the process of picking the right product, innovating it, gaining high review scores, and succeeding in competitive categories. Episode Notes:00:22 - Tim Angel Introduction 01:15 - Tim’s Journey 03:55 - Selling Direct vs Selling on Amazon 05:00 - The 5-Star Rating Secret 07:05 - Selling Momentum 08:30 - Being Different From Competition 10:45 - Is Design Patent Necessary? 11:50 - Product Innovation Process 14:55 - Tim’s Future Plans 15:55 - Getting Ahead of Competition 17:05 - Finding Opportunity and Creating Unique Products 19:35 - Importance of Having Drive and PassionDon’t take no for an answer when you’re trying to build your company - Tim LinkedIn: https://www.linkedin.com/in/zugucase/Website: ZooGue.comYouTube: youtube.com/user/ZooGueBROKEtoRICHX: ZooGue | TheRealTimAngelRelated Post: When Our Amazon Sales Shrunk, Our Profits Grew $2M+

Episode 225 - Cashflow Forecasting Is Key With Viably

Cash flow forecasting is a critical financial management tool that provides insights into the timing and amount of cash inflows and outflows. It aids in financial planning, risk management, and overall financial health, making it an indispensable practice for businesses.Having access to capital and enough inventory is critical to keep your Amazon business growing. And with so much money coming in and out, Oz Merchant of Viably tells us all the reasons why cash flow is the lifeblood of the business.Episode Notes:01:00 - Oz Merchant Introduction 01:50 - Creation of Viably 04:00 - How To Use Cashflow in Your Business 06:05 - Cashflow Forecasting 09:55 - Focus on the ROI Instead of the Cost 11:00 - The Volume Advantage 14:00 - Utilizing Viably’s Working Capital 16:40 - Do You Always Need Capital? 20:00 - Using Viably’s Cashflow ToolWebsite: https://www.runviably.com/about-us/ | wellistic.comBlog: gomindhacking.comLinkedIn: linkedin.com/in/ozmerchantTwitter: ozmerchantRelated Post: The Best Financing Loans for Amazon Sellers

Episode 224 - How ChatGPT Can Help With Amazon PPC With Ritu Java

Content and Idea Generation, Programming Assistance, Legalities and Business, and even Entertainment, ChatGPT's versatility allows for numerous other applications limited only by imagination and creativity.Amazon sellers can also utilize this powerful tool to assist with various aspects of Amazon Pay-Per-Click (PPC) advertising by providing information, tips, and guidance.Rita Java from PPC Ninja takes AI utilization to the next level and discusses how her team successfully harnesses the AI tool's hidden capabilities, resulting in a monthly time savings of approximately 500 work hours.Episode Notes:00:25 - Ritu Java Introduction 03:05 - How Does Chat GPT Help in the PPC Game? 05:00 - Chat GPT on Steroids - Advanced Data Analysis 07:30 - Feeding Data to Chat GPT 10:00 - Apps Script x Chat GPT 12:00 - Asking Chat GPT to Generate Trends per SKU 13:50 - Optimizing Listings with ChatGPT 15:50 - SmartScout Brand Analysis 16:20 - Changing Bid Recommendations 17:05 - Going After Competitors with ChatGPT 19:15 - Using Broad Match Modifiers 21:50 - Generating Sponsored Brand Headline Ads 24:40 - Upper and Bottom of FunnelWebsite: About Us | PPC NinjaLinkedIn: Ritu Java | LinkedInRelated Post: Pacvue vs. Perpetua - Which PPC Bid Management Tool is Best for You?

Episode 223 - How To Win Amazon Profits With Better Pricing

Here’s another episode that’ll surely make you a better Amazon seller.Scott reshares his AMZ United speech about pricing where you can pick up some awesome tools and strategies to potentially increase your net margins.The highly-successful Amazon Seller conference is specifically focused on wholesaling but Scott’s talk has more to it than just that.Sit back and relax as you ride a free pass to Scott’s valuable pricing insights.

Episode 222 - AMZ United Pushes Forward What’s Possible With Amazon FBA

Scott shares his experience and expresses gratitude to the 700 attendees of the highly successful AMZ United, an Amazon Seller conference that just went live on August.Hear his 6 weeks worth of insights packed into this quick but informative podcast. Episode Notes:00:35 - The AMZ United Experience 05:30 - Brand Control, Consumer Trends, And Managing Content 07:15 - Amazon Accelerate 09:15 - Amazon Seller Issuing Stock Options 10:15 - What I Invest in an Amazon Seller and Why 12:45 - Latest Update from AmazonRelated Post: The Best Software Tools for an Amazon FBA Wholesale Seller

Episode 221 - What Amazon Sellers Should Know About the Influencer Program

What if you can leverage Amazon’s existing traffic and profit from it?Check out the Amazon Influencer Program - a perfect side-hustle and a more approachable way to start your digital marketing journey.We have Corbin White, the owner of ZoCo Marketing, answering interesting digital marketing questions such as the potential earnings, video types, number of followers, and all the challenges one may encounter in the Amazon Influencer Program.Episode Notes:00:20 - Corbin White Introduction 01:45 - What is the Amazon Influencer Program? 03:15 - How Much Does Amazon Pay in Commission? 03:35 - Corbin White’s Background 04:55 - Number of Followers vs User Engagement 05:30 - How To Get Approved for On-site Commissions 05:50 - What Makes a Good Video Review? 07:00 - Does Video Quality Matter? 07:40 - How Much Can You Earn per Month as an Amazon Influencer 09:00 - Where Do The Videos Appear 10:35 - Doing Unbiased Product Reviews 13:45 - Selling the Rights of the Video 14:55 - Where to Find Corbin 15:35 - Corbin’s Top-Performing Product 16:40 - Challenges of the Amazon Influencer ProgramRequest Form: Request Amazon Review/ Shoppable Videos YouTube: https://www.youtube.com/@ZoCoMarketingTikTok: https://www.tiktok.com/@zocomarketingTwitter: CorbinWhite13Website: zocomarketing.comLinkedIn: https://www.linkedin.com/in/corbinwhite/Related Post: Boost Your Amazon Business With Video Content

Episode 220 - Insights on Research Validation and Data Driven Approach with Isabela Ritz

The Amazon research process holds significant importance due to its direct influence on successful business strategies, informed decision-making, and optimal resource allocation within the Amazon marketplace.With a wealth of expertise under the banner of Ritz Momentum, Isabela Ritz shares her guaranteed strategies in building high-profit Amazon products that beat the competition as well as her top 5 go-to tools for market research and product launch.Episode Notes:00:30 - Isabela Ritz Introduction and Backstory 03:45 - Isabela’s Research Process 06:50 - How to Determine Low Competition 08:50 - Can You Create a Market Demand? 13:20 - Isabela’s Favorite Data Research Tools 13:50 - SellerTools Chrome Extension 15:25 - SmartScout Popping Topics Hack 18:45 - SmartScout Share of Voice 21:55 - Brand Revenue on Share of Voice 22:40 - Validating New IdeasWebsite: ritzarm.com LinkedIn: linkedin.com/in/izabellaritz Related Post: Amazon Variation Listing: An Ultimate Guide [2023]